Yusuf “Yuyu”Odukoya

Yusuf’s journey began in 2007, when his father encouraged his interest in computers through formal training in typesetting and graphic design. It was an early investment in a skill, and an early lesson in how support can turn curiosity into capability.

Typesetting is a discipline of precision. Spacing, hierarchy and legibility are decided with care, and that attention to clarity remains at the center of how he approaches design today.

While studying Zoology at the University of Lagos, he supported himself through design work and taught himself web technologies, extending his craft from the printed page to the screen.

In 2016, he secured his first professional web design commission on the day of his convocation. His career has since spanned creative agency work, teaching and corporate communications. For more than four years, he has worked at Sterling Bank, where he currently heads Web Platforms within the Brands, Marketing and Communications Creative Studio Unit. Each role has added a different perspective on how people and organizations communicate.

Delivering projects for others revealed recurring friction: the same challenges with identity, publishing, website upkeep and billing appearing across very different businesses. The next step was to address those problems directly, through focused businesses and products rather than one engagement at a time.

As the founder of Sameday Design Group and several ventures in its portfolio, Yusuf is shaping a broader platform for useful technology and purposeful design, with the aim of building businesses that earn trust through the problems they solve.